Brand Identity is how your business is presented in the marketplace.Certainly, this is all to do with how your business is perceived by prospective as well as existing clients.
You will realize this is the main intention behind branding,and this eventually allows easy marketing as well as promotion of a firm’s products and services.
Brand Identity may come in any of the following facets:
- Use of key colors
- Corporate typefaces
- Tag line
- Promotional materials such as pamphlets, brochures, leaflets etc.
- Signage
There are so many ways of building a strong brand identity. This can be through identifying touch-points that will help define and raise brand awareness.
Advertising
Social media marketing
Visual branding
Email marketing
Website design and content
Publications
Industry events and packaging materials
How Product/Service quality impact brand identity
When a business invests in quality management and reach the extent of having full faith and confidence that their product is strong enough to capture the market without any backing by a celebrity, then the quality of the product becomes the identity of the brand.
Celebrity Endorsements for Brand Identity
Picture Credit:Nehandaradio.com
There are many instances when companies hire celebrities from various backgrounds to endorse their brands along with the related products and services to elevate the reach to the audience by utilizing the potential status and fame of the celebrity. However, the stature of the celebrity should complement the nature of the products and services of the brand and vice versa. In such cases, the said celebrity becomes the face and identity of the brand.
Why is brand identity important?
1.Personality: As you may have realized now that all this has more to do with the visual representation of the values and “personality” of a brand. This means identity design essentially sets the tone of a brand, and can be used to trigger specific emotions in the audience. Therefore, brand identity should be designed to communicate a company’s overall message and promote business goals.
2.Differentiation: A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.
3.Consistency: Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.
4.Loyalty: An effective brand identity can help to build customer loyalty and trust in a brand, since it allows customers to make a connection between a product and the company.
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