When it comes to branding and your exhibition stand, you only really get one chance to impress and get your brand noticed at exhibitions. This is because often exhibition visitors may pass by your stand once only. Hence the need to have branding that drives all the traffic and attention to your booth.
In this article, you’re going to learn how to use branding to attract more visitors to your exhibition booth.
That said, an exhibition booth designer is an important component to successful exhibitions. You need design that impress visitors whilst keeping with the brand image of your company. This is the kind of a designer that you want to work with.
Have graphics that grab attention
We cannot argue that one of the most important elements of a successful brand is its ability to stand out. You have to choose a unique theme for your booth and make it interesting. Make it fun and engaging. Eye-catching signage will generate high volumes of booth traffic.
So here are the things that will make your booth attract all the attention and increase traffic. To note is the fact that the most effective graphics have a number of specific qualities that make them more appealing:
Strategic placement of your booth graphics
Here is what you do, create attention-grabbing graphics by placing them strategically, that is where the most people will see them. For example, you can have your most powerful graphics on the sides of your display booth that are exposed to the most traffic. Then, place your graphics at varying heights to catch the eye of visitors at a distance, as they approach your booth, and as they walk right by it.
Create the magic by using bold colors
One thing to keep in mind is that the color palette you choose for your graphics will affect the visibility and the appeal of those images. Our experience tells us that the most effective graphics use colors that work well together to communicate brand qualities. And these are bold enough to be easily seen across the exhibit hall.
Use large, live and active graphics
Attention-grabbing graphics are large enough to be seen from the desired distance i.e. across the exhibit hall or as people walk by the booth, and contain enough action to make people stop and really look. Do away with static images of people doing nothing and replace with images of happy customers actually using your products or services.
Put your messages in a clear hierarchy
Consider creating a hierarchy of messages because now you want visitors to see the most important information first, whilst they’re able to access secondary and tertiary messages as they wish.
Create a stand booth design that is consistent with your brand
So, the reason behind is that when people become familiar with a brand, they expect certain things to be true of that brand all the time. The most obvious example is the company logo and the brand colors. Therefore, anywhere your brand appears, customers expect to see the same brand logo and colors used.
However, there are other elements, such as language, behavior of your sales team, customer service etc. These also come to be associated with your brand. As a result, effective branding of your exhibition display means keeping your booth design consistent with the rest of your marketing and messaging efforts.
For instance, you might want to use colors that match and complement your brand colors. So, you then have to include your logo in the design. And, perhaps just as importantly, ensure that the language used in your messaging, the values and the ways in which your sales team act are in keeping with the brand experience your customers have elsewhere.
By doing so, you reinforce your brand and reassure visitors that they will receive a consistently high-quality experience every time they deal with your company.
Use memorable graphics and messaging in your display
What you really want is having people remember your brand long after they leave the exhibition, therefore you must provide them with memorable branding in your exhibition display.
So, unless they know exactly how your company differs from the rest, they are likely to forget about your brand as soon as they walk out of the exhibit hall.
The most effective way to differentiate your brand through your trade show display is to focus your graphics and messaging on your brand’s unique qualities. For example, if you’re known for your friendly customer service in an industry otherwise known for its poor customer support. Make your graphics and messaging about that.
As a result, not only is your messaging unique, but the way it is presented in your design is memorable as well. This results in a better understanding of your brand and visitors will be able to recall even after the trade show is over.
These are some invaluable branding tips to increase chances of getting your stand noticed at a crowded exhibition show.
As a marketing agency with vast experience in the field of branding,we can help you on your next exhibition to make your brand stand out and capture more leads.Simply say hello