Wondering How You’re Going To Increase Sales?
Are you wondering how you’re going to increase sales? Don’t worry, you aren’t alone. Finding new customers is a fundamental challenge for every business. If you’re looking to attract new business or service new clients here are ten creative tips to help turn prospects into paying customers.
- Give something away.
Every time we “give away” something, we get lots of additional prospects, which directly leads to new business. Statistics say, the larger the prize, the more new clients you will get in return. Not only will you enjoy giving away something, but you get new clients in the door — it’s a win-win situation.
- Meet people.
In most cases most of your best, and repeat, clients are people that you have met personally before they did business with you or they’re a referral from an existing client. Typically, people suggest that you attend Chamber of Commerce and Meetup.com events, but most people have great luck meeting people at non-business-related events that focus on personal interests.
- Create a buzz.
Create buzz about your product or service and it will eventually go viral. Start with outstanding customer service. If you treat customers with the utmost respect and patience, people will learn through word-of-mouth that your company is a reputable brand to do conduct business with. Many businesses lack proper customer service and eventually, it cripples them.
- Pay it forward.
It is a proven fact that for one to build good relationships in business one should “pay it forward” on a personal level as well as business level. You will get your own share of hang-ups on cold calls (which is expected), but in the end, you will be astounded by the number of buyers with whom, you will develop a connection and find an opportunity to help. It can be as simple as offering free samples of your product, sharing a media contact, suggesting a web designer, or even sharing a favorite recipe. You might even conclude such calls with a new business lead, a sale, and a few months down the road … possibly a new friend.
- Take an interest.
Entrepreneurs have forgotten the strategies that have stood the test of time. Networking is still the best source of clients for any company. This refers to networking in the sense of looking to help others grow their business and take a personal interest in their lives. What goes around comes around.
- Show your expertise.
If you share your expertise with others free of charge, people will view you as an expert in your field and they will start coming to you. Secondly, give away your best stuff for free. People then think “imagine what you get when you pay for it”. Finally, maintain good relations with everyone you meet — you never know who your next client could be.
- Hold a contest.
Create a contest on your blog offering up a chance to win one of your services and have people comment to enter. Then offer extra chances to win by having them share the contest with their friends via Twitter and Facebook. After awarding the prize, contact those that were interested in the contest and offer them an exclusive discount on your services. Make sure to follow up and keep them updated about future events or services. It’s a great way to generate a list of people in your target market who are interested in your product.
- Organize an event.
Organize a socially responsible event such as a marathon or race for a trending cause. That way participants and sponsors all get to be introduced to your business or service.
- Attract by example.
Treat customer acquisition like dating. What do the dating experts tell you? If you are out doing things you love, you are going to attract people naturally. Take dance lessons, visit a museum, travel, and talk to people about what you love. Your work will come up and when it does the people will either want to work with you, or know someone perfect you should contact. Because they think you’re great, they are more likely to make the introduction.
- Use different marketing strategies.
Create a marketing strategy that includes email marketing, social media, and word-of-mouth. Develop a 12-month plan that has tactical milestones for each quarter and
month — and stick to it. Give yourself permission to adjust the strategy as you discover which medium works best.
