Law firms in Zimbabwe and some in the world have strict advertising guidelines that essentially restrict the use of aggressive advertising in their quest for business. For some, advertising of law firms or promotions of legal service offering is just not allowed. This leaves most lawyers and firms in a battle for business that is only won by those who can play around the rules and employ the use of other subtle yet very effective marketing tactics.
This post will reveal the power of using Public Relations as a marketing anchor for your law firm.
“Public Relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish goodwill and mutual understanding”.
Modern day law firms rely on public relations and marketing to attract and retain clients. Well-designed public relations initiatives can assist law firms in maintaining or improving their images, further business development and even position specific lawyers as leaders in key markets. The following are reasons why you need a public relations team in your law firm:
- Business Development and Client Revenue
For a law firm to be able to pay off all its expenditure, it needs to be able to make money. And to ensure a steady stream of clients, law firms must regularly seek new business. Having a PR team, you will be ensured that they will work hard to keep this steady stream of clientele. For example, by being regularly quoted by the press as a subject matter expert, that can serve as basis for any rate or billing increase.
- Improve Hiring Results
Earning a reputation as a successful and high-profile law firm will wet the appetite of the hungriest law school graduates and even horizontal hires. If a firm wishes to attract the brightest legal minds, its reputation must be top-notch. Public relations can assist in elevating a firm’s profile and can ensure participation in the most optimal events to procure greater mindshare.
- Stronger Brand and portfolio
Public relations help create a stronger brand for your law firm. They can do this by establishing you as a leader in your practice areas. This will help give you a competitive advantage over your peers. Public relations is particularly beneficial for lawyers because it raises awareness about your legal services and will position you as a thought leader in an ever-growing, competitive market, hence creating a stronger brand for your firm.
A solid Public Relations program in your Law Firm should:
- Build awareness of your firm and legal services
- Position you as knowledgeable within your areas of practice
- Position you as a valuable contributor to the legal profession
- Educate and persuade your audience
- Have a measurable value in your firm
At a marketing agency, we exist to offer you these and other marketing services and guide you every step of the way. We will remove the burden of executing PR work from your legal minds to our inhouse communications specialists. Say hello today!
