With everything that is going on with the covid-19 pandemic, it is no secret that businesses are suffering, not all but most. The most affected are those who have no way to deliver value to their market by effect of legislation in their operating environment and those that are lagging behind in terms of technology advancement in media, marketing and service delivery.
Taking it back to a couple of months ago, during the morning rush in our capital, we would always have people advertise by giving out flyers to motorists, right? With social distancing in place, how are these companies keeping up with their product/brand awareness campaigns? In such times, this method is nowhere close to being fruitful!
Listed are some ways businesses can make use of cost-effective ways of using digital marketing. Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet, enhancing visibility for businesses of all sizes. It uses technologies that allow organizations to analyze campaigns, content and strategy to understand what’s working and what isn’t in real time.
- Target your market
Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. You discover this information by tracking your consumer’s activity on the internet (cookies). How this works is Ads are generated on user’s computer based on the sites they would have visited, what this means is that the consumer is actually seeing Ads of products they would actually buy (other than getting a random flyer on the street).
- Sell on social media
Making use of social media is a great way to utilize digital marketing. It requires a team that knows how to use social to connect with potential clients and provide value to prospects, engaging buyers on an ongoing, long-term basis. Creating content that is engaging visually and provides a solution to the customer’s problem is always a win.
- Track your campaigns
There are metrics and trackers that are used to evaluate sales efficacy, which help you formulate your brand strategy, observe the issues that need to be addressed and make necessary adjustments needed for improvement. An advantage of these is they clearly highlight weak spots as well as strong ones, making it easy to pick out the marketing strategies that are working to convert to sales.
- Engage with the customer
It is no secret that businesses don’t always have a big budget to splash on big campaigns. But this won’t stop you from advertising successfully, make use of your social media to drive attention to your business by creating a series of posts that are on a trending topic and relate to your campaign or brand.
- influencer Marketing
Influencer partnerships are becoming popular on social media for businesses to increase reach. Most influencers have followings that trust their recommendations, hence partnering with the right one can increase your brand awareness and boost sales.
We hope these help you enhance your marketing game, with the right team. We can grow your brand!