Internet has about three billion users. So think about it.
If consumers who are not close to you, for instance if they are in another country, continent or town, and they want to know more about your products and services.
They obviously use internet to get your contact details or to learn more about your brand.
The users might firstly search on Google, but will end up on your website. Which is why it is important to use a website as a marketing tool.
In this day and age, your website is the most important marketing tool you will ever use.
Help the visitors of your website by creating and posting engaging content on your site. Your website, is where visitors or users, learn about your team, products, services as well as how you worked with some users in the past, through testimonials.
The testimonials on your website, help them rate your work without having to go through a lot of trouble. So make sure that the website is vibrant, with engaging content.
A website which looks like it is run by a half-hearted team, with old designs receives less traffic, than a website with fresh designs and blogs at least four times a week.
Website traffic will definitely increase if your website is alluring.
Make sure to share valuable information and respond to people’s comments. This shows your visitors that you are giving you’re your attention.
A website which generates content based on its visitors and readers is credited as an intelligent website.
And do you know why it is important to do all that?
It is because what users see and read, shapes their insightful about your services and products. Generally about your brand. Which will have an influence on their decision making.
With how online purchasing has become very popular over the years. Sometimes the customers just know about you through your website, like what they read, and then buy.
So always remember, what you post should have an impact on your users, and make them come back for more.
To help you do that, here are some proven tips you can use to market your blog.
Blogging
It is tiresome to read copied content, so you have to keep your post original because you do not want a tainted reputation of being the “copy cats”.
Your site should be easy to use. Some people might get bored and leave your website without even reading because the website will be complicated and not mobile-friendly.
The layout has to be easy to understand. Ask yourself if you would understand what the website is offering if you were a visitor, because you obviously want the users to understand it.
The navigation bar, your content and the overall visual of the whole site should go together, complementing each other.
Put the search box where the readers can clearly see it, if they need to search for anything.
And blog at least four times a week.
Search Engine Optimization
This is the process of increasing the visibility of your website on the search engines. Enhance your pages with catchphrases that people are possibly to search for.
It is a normal behavior done by many people, that when they search for something they look at the top pages. So you obviously want your website to come on the top when people search for something related to what you do.
Search engine optimization can seem like a time consuming process, but it is a very vital footstep to attainment of more traffic on your website.
It will also help you grasp a top spot in the search engines because of your main key phrase. It might take you several months to see major results with Search engine optimization, but it is worth it.
In case this is your first time hearing about Reddit, which is also known as the homepage or “the front page of internet”.
It is an immense pool of forums where registered members can talk about anything and everything, from news, films, comics, pop culture and even comment on other people’s posts.
Reddit is one of the most intimidating social networks that exist, because it has a reputation of having ruthless users, the Redditors.
It has a lot of controversial communities which is another reason why most of its users are brutal.
Nevertheless, it is an amazing source of increasing traffic for your website, which you can use to grow your following.
Reddit has millions of users and if you manage to look in the right places, have productive discussions, know what to do and have the best marketing content, website traffic will not be a problem for your brand.
Obviously the road will not be smooth because you will face some bumps, but the important thing is will eventually get it right.
And if you become a valued contributor, then you will be able to bring more traffic to your website.
Retargeting website visitors with Google ads
Let’s say you have done all of the above tips, but some of your website visitors leave anyway. You have put money into website marketing and you do not want to lose it.
Not to worry, because there is a solution to that as well.
Retarget your marketing and use Google ads to get more traffic and more customers for your business.
This is not for the big businesses only, even small businesses are practicing it.
Have you ever checked out suits or a pair of shoes on some page, then when you are on another site not related to the previous one, you see an ad of the clothing popping up in the sidebar.
This is how it happens and you should try it as well because it is an effective way of marketing your website which means more clients for your business.
Place tracking cookies on your visitors’ computers, so that when they leave, they keep seeing ads of your products, which will make them come back to your website.
This form of advertising is helpful, because it helps you reach visitors who leave your page without engaging in a conversation, which is about 98 percent of your traffic.
Facebook and Youtube ads
Facebook is not only popular with the school children and the young adults. It accommodates all ages so you can get your target by advertising your website and your brand on facebook.
Another effective way of advertising your website on Facebook is by creating a fan page. You can then create website visitors’ ads.
First, you have to make sure you have a page role that allows you to advertise. Choose a website URL to use in your ads.
You can also make Youtube videos to promote your brand as well as advertise your website.
Pay Per Click (PPC)
The Pay Per Click is a very profitable website project. It is an internet advertising model used on websites, whereby advertisers pay the website owner, only when their ad is clicked.
It is very easy to set up. Work out your goals, choose where to advertise, pick keywords you want to bid on. Set your bids for different keywords and select your budget.
Write your PPC advert and link to an important landing page on your website.
All you have to do now is Say hello! And we will help you put those tips into action.
