4 Digital marketing practices that secure donations for NGOs

By October 23, 2018 Non Profit

You probably run a nonprofit or you work for one. I suppose that your office is uncomfortable because of constant frustrations draining your energy. These include a strain on financial resources, competition for attention and restrained donations… you name it.

Notably, donations to charity and nonprofit organizations is changing for the better. In this day, pretty much everything takes place online, and giving to charity or supporting a good cause is no different. Which is why charities and nonprofits like yours hoping to stand out better have strategic online practices.

This post will show you 4 effective online marketing practices that will help your organization stand out and secure more donor funding. Implement these strategies with clearly defined goals to realize better results.

1.Creating powerful online content

The more content you put out, the more you’ll be seen as an organization with something to say. That means setting up a blog, creating informative articles, fact sheets, and other digital resources on a regular basis. If your organization can demonstrate that it’s knowledgeable, passionate and is a great source of information about its particular cause, and gets results, donors with an interest in that cause are going to want to support you.

The quality of your content is vital. Make sure your copy is concise, professionally edited and try to break it up with powerful visuals. Visuals that highlight your organization’s activities are great. For example, you can use videos that depict the people and places you’re having a positive impact on.Your goal here is to tell the story of how your organization is positively impacting the world. When told well, others will want to be a part of that story. And don’t forget to optimize your content for mobile.

2.Use of an integrated email marketing strategy

Email is one of the best direct ways to reach supporters and potential donors. Let’s say your goal is to boost the number of subscribers to your newsletter, keep supporters and volunteers up to date on any developments, or you want to kick off a fundraising campaign, email is one of the least expensive and most effective ways to do it.

All the same, before you hit the send button, be sure your email content and presentation is engaging.
Include calls to action, you are more likely to get better results also if you send not more than 4 emails a month. You obviously don’t want to be spammy.

3.Social media marketing

How social media has changed the world and mostly for the better, I reckon it’s a great tool for charities and nonprofits to utilize. Your research done well, you’ll probably find out that’s where your prospective donors spend most of their time.

Now, when you decide to take your brand social, mere presence can possibly harm your brand. Instead be actively engaging with your audience on platforms such as Facebook, Twitter, Instagram, or LinkedIn, that allows you to share all sorts of information and campaign materials.

Find out what fascinates your audience, what really inspire them to give. Then create and share social media content that resonates with their emotions. Strike a chord, because their emotions play a bigger part in decision-making.
That said, don’t forget to add social sharing buttons to your website. Why is that important? The more people who follow you, the more  your chances to secure donations!
And lastly…

4.Use of an effective website donations page

I cannot over emphasize the need to be always ready and equipped with the necessary online tools that secure donations  for your organization. Your organization’s donation pages should be clear and to the point. People just don’t have the time to comb through paragraphs of information and instructions. You want to make it as easy for them to donate to your organization online as it is to purchase airtime or an electricity token.

Therefore, consider providing a recurring donation option for people who are willing to commit on a monthly basis. So, this actually helps keep supporters connected to your organization and cause over the longer term.
Having done all that, now encourage and make it easy for others to share your donation page with friends, family members, and their social networks.

These are some of the many ways of increasing your chances to secure donations. Never forget to start with setting and defining your goals for any of the methods we discussed above. For with no clear goals, your efforts go to waste.

I wish you the best of luck!

I know this may sound too much to tackle on your own so if you need help whilst you carry on with your other daily duties, say hello.

Macdonald Mafandizvo

Author Macdonald Mafandizvo

More posts by Macdonald Mafandizvo

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